I will be the guest speaker at the Tri-State Urban and Community Wood Collaborative conference this month. There will also be a roundtable discusssion regarding the use of urban wood waste. My presentation will include ways to help our communities become more sustainable. The theme of this conference is “Urban and Community Wood: Developing a Brand.” It will be held just outside of Chicago at the Morton Arboretum on May 24, 2010. The topics discussed at the conference will include:
1. The need for a definition of what “urban and community wood” means (including a clear description of allowed wood sourcing and included products).
2. A branding and marketing strategy for urban and community wood
3. Develop our own certification plan and strategy, while also cultivating functional working relationships with existing forest product certifiers.
4. The possibility for a national conference on urban wood utilization
There will be a second Roundtable to explore opportunities for the use of urban wood products in today’s marketplace and how we can best position these products to capitalize on existing markets. We will begin by developing a definition of community and urban wood and then reviewing options for branding urban and community wood and products. We plan to detail actions that will allow us to achieve our goals.
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